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Internal system / Business software

Melvin CRM

A shared view of what happens next.

A customer-management product designed for people and AI agents to work through the same accountable workflow.

Internal customer workspace

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Our role
Development of C4’s customer workspace and inquiry integrations.
Work type
Internal system
Melvin CRM

A shared view of what happens next.

Explore the approach and scope

The problem

What needed to change.

Customer context and follow-up get fragmented when people and automations work in disconnected systems.

The decisions

How we approached it.

A shared customer workspace connects contact records with inquiry details and follow-up. The C4 website records a request before delivering it to the CRM.

What we delivered

The result you can inspect.

Used as C4’s client pipeline and delivery record. Our website integration creates or reuses a contact and attaches inquiry details without overwriting existing customer information.

Inside the delivery

Website integration
Website inquiries create or reuse a CRM contact and attach a note.

Apply this thinking to your business

What would your version look like?

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